JASON J. SELLNOW
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​Good business comes from having, understanding, reporting, and using numbers you trust.  You work hard in your business and you deserve help in reaching your goals.

​"The real service I provide is reducing anxiety for business owners.  They often don't like accounting & finance tasks and have experienced some sort of business related hiccup when they meet me.  This is not unusual - entrepreneurs like another side of the business; that's how they began, and that's what they like doing.  Eventually something happens that forces them to look for someone like me, who can deliver.  Our teamwork is a key part of the new heights my clients have reached".


Service Experiences:
  1. Accounting; monthly, quarterly, annual; Professional Financial Statements with key indicators & metrics
  2. Finance & Financial Management
    1. A proactive approach to healthy financials
  3. Cash Flow & Projection, Management (Cash is King!)
    1. Reduce those hiccups with key vendors and payroll obligations!
    2. Behind several weeks or months with payment obligations?  I work with turnarounds!
  4. Business Consulting & Operational Management
    1. A proactive approach to healthy financials
  5. Healthy growth that adds value to your business!
    1. Keys to the business working for you instead of you for it!
    2. Exit / Succession Planning (Certified Exit Planning Advisor)
  6. Part time & interim CFO (currently serving Milwaukee; open to discussion to assist business owners in other states)
  7. Payroll & related ancillary HR functions where needed
  8. Software:
    1. QuickBooks & QuickBooks Online
    2. Sage Products (including Peachtree)
    3. Timberline Products
    4. Many others.  Likely yours! (Yes, even if it was purchased 10-15 years ago)
Milwaukee & Greater Midwest area services provided
StraightForward Financial Insights LLC

Office: (414) 301-9696
Southern California Direct: (661) 755-4651
Jason@StraightForward.today
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With well rounded business experience, I welcome the challenge of new industries; the fundamentals of Finance, Accounting, and Business Growth apply across all industries!


Many of today's small & mid-sized business owners are troubled by the stability of their cash flow, making payroll, and fluctuations in revenues and expenses that occur during growth phases of the business.  I have the experience of having worked through these natural business cycles many times in my career.  Let me help you end this anxiety.
Call today...because you deserve professional assistance!

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Oak Hill Business Partners Promotional Material.pdf
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Press Releases / Media:
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CEPA Press Release.pdf
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Online Media:
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Industries served during my professional career include:
  1. Aerospace
  2. Automotive
  3. Construction, GC & CM
  4. Entertainment
  5. Insurance
  6. Manufacturing
  7. Media & Advertising
  8. Medical
  9. Non-Profit(s)
  10. Printing
  11. Retail:  Online, Intrastate, Interstate
  12. Service Provider
  13. Waste Management & Recycling
​​           Yours!
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Thank you for visiting.
  • Home
  • Finance & Accounting
  • High Needs Client
  • Recommendations
  • Networking
  • Tools
  • About...YOU